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Coach 360

Dec 2, 2019

If we expect our athletes to keep returning day after day, game after game, and year after year, they need to want to be here.

Coach Gerald Brence of Plano ISD asks coaches to remember that our athletes want encouragement, fairness, and organization. If we can give them that, we can make athletics the highlight of their day. 

During this interview, Coach Brence also discusses the four traits that he believes the best coaches possess. 

Key Takeaways:
- Athletes need to want to play.
- Athletes desire organization, encouragement, and positive coaching.
- New coaches can learn a lot from veterans if they check their ego at the door.


Learn more about the 2Words Character Development Curriculum at or email Colton at